Neuromarketing: This is the psychology behind advertising. This is when a company really works to find out people's thoughts and reasoning behind buying products and their subconscious attitude towards the products. This can be done using surveys or focus groups, and helps the company better reach the groups they are directing their advertising towards.
Emotional Branding: Emotional branding is when a company really tries to tie in emotions to their product through advertising or other means. An example is the Cheerios commercial with the grandmother and the child that we watched in class.
Branding / Creating a Culture: This is when a company makes their product seem more like a lifestyle than just a product. We saw an example of this in class with older Saturn commercials where they also had meetups and convinced people that they are a "Saturn-type" of person.
Narrow Casting: This is when a company directs certain advertising to certain demographics. They can discriminate in this way which types of advertising would be most affective for which groups of people. This is often used in political elections as well with the candidates.
Rhetorical Marketing: This is when companies, usually using a focus group, find words that make people react better to products and ideas, and this is referred to by some as "clarification". An example of this is when the government began referring to the War in Afghanistan as the War on Terror, or when the government changed Global Warming to "Climate Change".
Under the Radar Marketing: This consists of advertising that is somewhat subtle and is not necessarily a blatant advertisement.
Across Media Marketing: This is when an advertisement is literally done across media, using different types of media such as movies.
Product Placement Across Media: This is similar to across media marketing in that companies place their products in different forms of media, such as movies. For example, if a character in a movie is drinking a Pepsi, that is product placement for Pepsi and an indirect way of advertising.
Guerilla Marketing: This is when a company uses unconventional ways to advertise. A good example of this is the NIKE robot that wrote on the pavement using chalk, while another example is laser projections of advertisements onto the sides of large buildings.
Viral Marketing: This is another form of unconventional marketing that uses social networking on the internet such as YouTube and Facebook to advertise the product.
Wednesday, December 8, 2010
Friday, November 12, 2010
Vector Project
Original Files:
Ford Logo: http://www.pycomall.com/images/P/ford_400.gif
Starbucks Logo: http://eat.mst.edu/assets_c/2010/08/starbucks-logo-thumb-956x972-14441.gif
YouTube Logo: http://www.textually.org/tv/archives/2010/07/30/youtube-logo(2).jpeg
Notes:
Basically, I used Live Trace followed by Live Paint to get the closest to the original colors as possible. After that, I used the anchorpoints to make some small adjustments.
Monday, November 1, 2010
Internet & Democracy
1. As Jimmy Wales says, democracy is all about people deciding. He also says that it is the process of coming together to discuss things and figure out what we want to do. I agree with this completely, and I believe that this is one of the reasons why our reliance on networked technology is steadily increasing. We like to be connected now all the time, we like to be in contact with people all over the world, and it makes sense. This is why it's becoming so integrated in our society. So in the end, I think that Jimmy Wales' definition of democracy is most fitting to use in conjunction with where technology stands in the world today.
2. I believe there are two areas of my first answer that fit into the unchecked nature of Web 2.0 technologies, and those are "all about people deciding" and "what WE want to do." This means that we are not checked, we decide to do what we want on the internet and hopefully use discretion while doing so. I believe it's fine if the web is checked in certain areas, and only for certain things, and my example for this would be Wikipedia since I have talked about Jimmy Wales. This is a great concept and is most likely the largest source of information on the internet. However, I believe it is acceptable for this to be checked for fact, by other people. I don't believe that the internet should be filtered or checked for opinion. I do believe that the internet does cause many problems due to the fact that people feel invincible behind a computer screen, but I don't think this freedom should be taken away for that. If it were possible I would recommend banning idiots and people who take part in cyberbullying from the internet, but there is no way that would ever be possible.
3. The phenomenon of media echo-chambers, or silos, is when people only talk to others who already agree with their ideas and beliefs, causing them to actually become more narrow-minded as opposed to less narrow-minded. This creates a lot of bias for obvious reasons. For example, if someone doesn't like Obama they may only look for news about mistakes he made written by other people who don't like Obama. I do believe it is an issue that needs to be addressed because proper research is research that is conducted from many different sources with many different backgrounds and views on important issues, and this is slowly being forgotten. People get information where they want to get information, and then spread that biased information further. It's a bad situation in general.
4. I think that there should be no universal rules for the internet, and that each website should create their own guidelines and be used accordingly. For example, Wikipedia is excellent for what it is; a user-edited encyclopedia, but people should use it accordingly, knowing that every fact hasn't been checked. On the other hand, you do need expertise to contribute to research libraries and government and organization websites, which are all fact checked and official.
6. There are no specific examples because in reality every single business is almost required to use the internet for some aspect of their business now in order to stay afloat. This can include video conferences as opposed to actual travel to save a great amount of money, spreadsheets and database organization, data storage, advertising and websites, and many other uses. These are all improvements in my opinion.
7. I believe that democracy is actually strengthened due to the fact that anyone can communicate with anyone or access any information they desire. It's a "Wild West" of sorts and a lawless outlet for anyone to express their opinions and converse with anyone else along with many other things.
2. I believe there are two areas of my first answer that fit into the unchecked nature of Web 2.0 technologies, and those are "all about people deciding" and "what WE want to do." This means that we are not checked, we decide to do what we want on the internet and hopefully use discretion while doing so. I believe it's fine if the web is checked in certain areas, and only for certain things, and my example for this would be Wikipedia since I have talked about Jimmy Wales. This is a great concept and is most likely the largest source of information on the internet. However, I believe it is acceptable for this to be checked for fact, by other people. I don't believe that the internet should be filtered or checked for opinion. I do believe that the internet does cause many problems due to the fact that people feel invincible behind a computer screen, but I don't think this freedom should be taken away for that. If it were possible I would recommend banning idiots and people who take part in cyberbullying from the internet, but there is no way that would ever be possible.
3. The phenomenon of media echo-chambers, or silos, is when people only talk to others who already agree with their ideas and beliefs, causing them to actually become more narrow-minded as opposed to less narrow-minded. This creates a lot of bias for obvious reasons. For example, if someone doesn't like Obama they may only look for news about mistakes he made written by other people who don't like Obama. I do believe it is an issue that needs to be addressed because proper research is research that is conducted from many different sources with many different backgrounds and views on important issues, and this is slowly being forgotten. People get information where they want to get information, and then spread that biased information further. It's a bad situation in general.
4. I think that there should be no universal rules for the internet, and that each website should create their own guidelines and be used accordingly. For example, Wikipedia is excellent for what it is; a user-edited encyclopedia, but people should use it accordingly, knowing that every fact hasn't been checked. On the other hand, you do need expertise to contribute to research libraries and government and organization websites, which are all fact checked and official.
6. There are no specific examples because in reality every single business is almost required to use the internet for some aspect of their business now in order to stay afloat. This can include video conferences as opposed to actual travel to save a great amount of money, spreadsheets and database organization, data storage, advertising and websites, and many other uses. These are all improvements in my opinion.
7. I believe that democracy is actually strengthened due to the fact that anyone can communicate with anyone or access any information they desire. It's a "Wild West" of sorts and a lawless outlet for anyone to express their opinions and converse with anyone else along with many other things.
Friday, October 1, 2010
Thursday, September 30, 2010
Digital Nation Essay
I have chosen to do my blog post on the mob and the internet's effect on people who are behind their computer screens using it. While this focuses on misbehavior and cruelty, I'm also going to explore the many other side effects that our connectivity brings in today's world.
There are many unintended effects from our constant need to be connected and from society's shift to more reliance on the internet. As is mentioned in Frontline many times, the internet has really cut people's attention spans and abilities to do things that really take time. It was said in the documentary that instead of "writing essays, they write paragraphs" talking about the kids of today that have a heavy reliance on the internet. The paragraph statement basically means that instead of writing an essay that is all connected, each paragraph is separate and does not flow into the next. We seem to be finding shortcuts for everything since the internet is so instant, we figure that everything else in life must be as well. One student from Chatham High School in New Jersey talks in the documentary about how he no longer reads books and couldn't remember the last time he did. I believe that many students can also say that this is true for themselves, and I'm also sure that Sparknotes and similar websites have enjoyed a large rise in popularity and usage since we have become so reliant on the internet.
I found an article written in 2002 by BBC News entitled "Turning into digital goldfish", and I can only assume that now that we are even more connected than in 2002, it has only gotten worse. The article can be summed up by using a quotation that they cite at the beginning of the article from Ted Selker, who is an expert in the online equivalent of body language at the Massachusetts Institute of Technology, a school that was mentioned very much in the Frontline documentary. He says that "Our attention span gets affected by the way we do things. If we spend our time flitting from one thing to another on the web, we can get into a habit of not concentrating," and we can easily see that this is true. If one needs an example of how our attention spans have been shortened, they can simply try to write an essay on the computer and see how fast they end up looking at something completely random and irrelevant.
A second, and main unintended effect to be discussed by our connectivity is cyber-bullying. Our connectivity, because it can be completely anonymous, entitles many with a new sense of power that they can do or say whatever they want without worrying about consequences because they are anonymous. It is easy to see that many people feel invincible behind a screen and feel comfortable cyber-bullying, but the internet can also be used as a tool to bully someone in person.
Just today, September 30th, a body was found in the Hudson River. The body was of a freshman student from Rutgers University who committed suicide after two bullies secretly filmed him and put it on the internet. This is eye opening as we all know how far the internet can reach and how many people can see anything that is posted on it. The article about this tragedy can be found here, where the Governor of New Jersey even expresses shock and sadness.
Just today, September 30th, a body was found in the Hudson River. The body was of a freshman student from Rutgers University who committed suicide after two bullies secretly filmed him and put it on the internet. This is eye opening as we all know how far the internet can reach and how many people can see anything that is posted on it. The article about this tragedy can be found here, where the Governor of New Jersey even expresses shock and sadness.
However, we must also focus on actual cyber-bullying, where people completely hide behind their computer screens and feel invincible because of the amount of anonymity that the internet gives someone. According to www.cyberbullying.org, cyber-bullying is defined as the use of information and communication technologies to support deliberate, repeated, and hostile behavior by an individual or group, that is intended to harm others. The possibility for mediums that can be used to bully anonymously are endless on the internet and include email, instant messaging, chat rooms, message boards, and websites. Unfortunately, we can't really say that this is unexpected. With all of the anger that people have built up in society with no real way to release it, of course they would come somewhere where they can be anonymous to release it all. Unfortunately, it does make sense.
This release of anger over the internet is sort of a vicious cycle, because it causes more anger that has to get released somewhere, which will most likely be on the internet again, and the cycle repeats. I believe that it is both a result and a cause. It is a very prevalent topic in the world today, so this anger does reach a lot of people. According to research done by the website www.cyberbullying.us, 20.8% of kids have been cyber-bullied, and even more surprising, 14.3% have received mean or hurtful comments online in the past 30 days. This is an overwhelming statistic and really shows that cyber-bullying is a problem. Writing this blog post really opened my eyes personally to cyber-bullying by looking at the statistics and the amount of information you can find online about it after a simple search, but what opened my eyes the most was the effect that it has on people. While many may recycle this anger and post it right back onto the internet, it can have more serious effects such as the effects on the Rutgers freshman earlier today. It's shocking to think that people can sleep at night after doing things like this, and I believe that while it can never be stopped, it should be fought against and people should be more educated about it, because many older people don't even know that it exists.
Sources:
Friday, September 17, 2010
Tuesday, September 14, 2010
McLuhan Photoshop Final Post
I chose the three mediums Google Buzz, FaceTime on the iPhone, and video chat on XBox Kinect, however because all of these mediums along with social networking mediums are very similar, my collage focuses more on networking through the internet in general. There are more and more ways to connect to people remotely and a message is being sent saying that we don't need to be next to each other to communicate with each other. Social networking has been one of the most successful new businesses and even though it is new it has already begun to evolve again. Communication in general on the internet is becoming more focused on video and connecting through actually talking. This is causing a move away from typing; however, due to Google Buzz and similar websites like Twitter, the main emphasis is still on text. Social networks are also moving more towards other visual content such as pictures; for example TwitPic. In general, some people argue that the world is becoming more connected, while others argue that it is becoming less connected due to less real life interaction and more networking and communication using the internet. I put a globe in the background of the collage to signify that these mediums are truly global and can be used to reach almost anyone in the world. I also put the Play sign in the middle to signify that the content of not only these mediums, but many others, is shifting to video.
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